All personal information saved on our website will be handled with care. The information that we store will not be sold or used for any purposes other than ensuring the best service possible. It will solely be used for informing you about events and other marketing opportunities related to new products from OME. If you wish to end your OME newsletter subscription, click Unsubscribe in the next newsletter you receive or send an email to State your name and email address and a short description of the matter in the email message.

If you choose to pay with Klarna Payments, we are in need to share your personal, contact and order details with the associated payments solutions provider. You can find more information about Klarna and their Privacy Policy here. You have the right to review your information on file at any time. This can be accessed by emailing If the data is incomplete or incorrect, you have the right to have the information corrected. All customers paying by card are subject to validation checks. OME reserves the right to delay any order if fraud is suspected. For security reasons, we do not store any payment information in our database.

We are keen on making sure your personal data is treated in a responsible way so that you can feel safe when shopping at OME. Our privacy policy applies as soon as you make a purchase in our webshop, take part of our newsletter as well as when being in contact with us at OME in regards to service matters. Note that we don’t store credit card information.

Oh My Eyes AB is the controller of your personal data, whereas selected partners in accordance with OME’S instructions may process your personal data in regards to your purchase. OME as well as selected suppliers, aim to handle your personal data in accordance with the new General Data Protection Regulation. In other words: in a legal, open and fair manner.

We collect your personal data when you place an order, contact our customer service team, sign up for our marketing communications, browse our website or use the other services offered by our website ( The data we collect includes details about your personal information such as your given name and surname and your shipping and billing address. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:

  • Receive orders, process payments and deliver the items you have purchased
  • Provide any additional services you have requested, such as our marketing communications
  • Give you access to services reserved for registered users, such as product alerts and new deals
  • Provide you with help and assistance via our customer service team

Under the GDPR-law, we must have a valid legal basis to process our customers, and your data. In most instances, we will process your data because you have made a purchase, or to provide you with other services you have requested. We will also use your personal data to send you sales and marketing communications that we believe are of interest to you if we have your consent for this activity, or if you are an existing customer where we have a legitimate interest in communicating with you. You can opt out (unregister) of sales and marketing communications from us at any time.

We may retain the services of external suppliers to help meet our business needs and may therefore share your data with these suppliers. These suppliers have been selected after a rigorous evaluation process and chosen for their security, reliability and competence.

We will not retain your personal data for longer than is necessary to fulfill the purposes for which you provided that personal data, unless the law requires that we retain it for longer. The period however varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on are retained in accordance with local tax law, while those data used to send you our marketing communications are retained until you ask to unsubscribe.

You have the right to:

  • Know what personal data of yours we are holding and processing, where that data came from and how we use that data
  • Ask us to update, correct or add to the data we hold about you
  • Withdraw consent for processing for a specified purpose
  • Ask us to delete your data from our systems
  • Limit or oppose our handling of your data
  • Ask us to supply the personal data we hold about you in an easy comprehensive electronic format, or transfer that data direct to a third party nominated by you

Cookies are used on the site to improve your browsing experience. In addition to use for statistical purposes, cookies identifies your computer and allows the site to recall your personal settings. Your browser can be set to send a notification when a cookie is activated. This allows you to deny use of this cookie or to delete the cookie at the end of your visit. The webshop cannot be accessed if cookies are disabled. By using you are giving your consent to set cookies on the used device.

The site may contain links to other websites beyond OME’s reach. OME cannot, at any time, be held liable for content or privacy policies of such sites.

OME cannot guarantee that colours on the website will be true to life colours of our products. The colours can be reflected differently depending partly on the colour and screen setting of your computer and monitor.

Any disputes under this agreement will be governed by Swedish Law. The laws of your country may differ from Sweden and there may be additional legal requirements to use this website. You must comply with all applicable local and international laws and regulations regarding the use of OME’s website.